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Research papers

The banking shopper

The competitive landscape is increasingly cluttered for the financial service providers in general and banks in particular. if we talk specifically about the Middle east region, with higher GDP per capita, the financial sector has grown much faster...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Aruni Ghosh, Tahir Khalil
June 15, 2009
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Citation

Ghosh and Khalil (2009a, June 15). The banking shopper . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-banking-shopper-


Research papers

The banking shopper

Shopper research is a buzzword today. As the traditional brand building vehicles such as mass media become increasingly saturated and, as a consequence more fragmented, it is theoretically easier to reach a consumer inside a store while he or she is...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Aruni Ghosh, Tahir Khalil
March 4, 2009
×

Citation

Ghosh and Khalil (2009a, March 04). The banking shopper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-banking-shopper